The United States Potato Board (USPB) is the promotion and marketing organization for the US potato industry. Positioned as the “catalyst for positive change,” the USPB is the central, organizing force in implementing programs that will increase demand for US potatoes around the world. The USPB is supported and directed solely by the 4,000 commercial potato growers operating in the United States.

The USPB operates marketing and promotion programs for all sectors of the potato industry: frozen, dehy, table-stock, chip-stock and seed. These programs are strategically developed in coordination with the industry to overcome the impediments to increased sales of US potatoes.

Mission Statement

The mission of the United States Potato Board is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing US producers with expanding markets for their production.

Long Range Goals

• Increase usage of US potatoes and potato products
• Expand markets
• Improve the competitive position of potatoes and potato products
• Present a favorable image of potatoes to the public